Paris, 30th of May 2019 – french brand Satoshi Studio announces the launch of their first sneakers. The Satoshi_one is the first pair of shoes certified on the Ethereum blockchain. More high-end products will come from Satoshi Studio thanks to their innovative financing campaigns.
Satoshi Studio was founded in 2018. The Parisian brand is influenced by the Tech industry and Crypto culture. It aims to create a place for itself as a reasonably priced high-end brand. To reach that goal, it will not use traditional channels of communication, striving instead to connect directly with its young and tech-focused community.
To be able to regularly offer new products and avoid traditional seasonality, the brand will launch several crowdfunding campaigns per year. Satoshi Studio believes in responsible shopping habits: they will only produce the right amount, no more, no less. The sneakers will be offered at a reasonable price, without compromising on quality.
The Satoshi_one is the first certified sneaker on the Ethereum blockchain. It’s refined, elegant, and will effortlessly seduce fans of minimalist design as well as members of the cryptoverse. Its modern style also offers great comfort, thanks to its flexible and sturdy sole. The full grain leather is embedded with a golden or silver “0.00000001”. It represents the smallest unit of Bitcoin, named after its creator Satoshi Nakamoto.
The Satoshi_one was imagined and created in Paris. It then found its materials in Italy and is currently produced in Portugal. Satoshi Studio partnered with traceability experts to offer access to a range of information on manufacturing. The Ethereum blockchain is used to certify that each product is unique. Every pair of sneakers is delivered with a label holder containing a pre-configured NFC chip. These two features give the users a safe and fun way to buy, collect and sell authentic Satoshi Studio products.